TRACEY: Unpacking Life in The City

Tracey Star aims to open five branches in the Klang Valley in 2023.

KUALA LUMPUR, 1st November 2023 - Tracey Star Sdn Bhd (Tracey Star) expects positive developments to make the brand more recognized and accessible to all customers in 2023.

Chief Executive Officer of Tracey Star, Johnson Tan Chong Seng, stated that the brand has been recognized by the Malaysian Book of Records as the first fashion brand in Malaysia to sell bag collections through vending machine.

"This innovative sales approach reflects the creativity and personality of the team that strives to find new ways to attract and retain customers," he said at the launch event of Urban, City Tote, and Mini Tote.

Additionally, Tracey is also sold exclusively through 33 Parkson department stores nationwide, in addition to online platforms like Lazada, Shopee, and Zalora.

Johnson Tan Chong Seng meraikan pencapaian jenama Tracey bersama Natalie Cheng, Pengarah Parkson Corporation Sdn Bhd; Adeline, Pengurus Besar Parkson; T.T. Lim, Pengurus Besar Jualan Parkson Corporation dan Cik Ai Ping, Ketua Pegawai Operasi Tracey Star.


"Tracey Star aims to open five branches in 2023 around the Klang Valley, and we are on the right track to make this business vision a reality," Johnson Tan explained.

He added that Tracey's handbag collection comes in various sizes, suitable for modern young women who want to make a fashion statement through clothing choices and practical fashion accessories.

"Interestingly, as a brand that focuses on compartments to provide functionality, Tracey has been awarded the Malaysian Book of Records for having the most compartments, a total of 21 in a single unit," he said.

"As per Tracey's slogan 'TAKE IT WITH YOU,' we want this brand to be a favorite and practical companion for every customer at any time," Johnson Tan concluded.

Tracey Star Sdn Bhd (Tracey Star) is a local company behind the women's leather goods brand 'Tracey,' which started about 14 years ago, and the Tracey leather handbag brand began four years ago.

Since then, Tracey has continued to build an impressive portfolio for local shareholders, providing capability and functionality in translating their fashion."